Head of Paid Digital

The Opportunity

To support our continued growth, we are seeking a visionary Head of Paid Digital to lead our Paid Media function strategically and commercially. This is a senior leadership role designed for a high-level strategist who can balance team mentorship with commercial rigor.

Reporting to the Digital Commercial Director, you will be the driving force behind client success, departmental profitability, and the long-term evolution of our paid media product. You will oversee a talented team of specialists delivering results across Google, Meta, Bing, YouTube, TikTok, and beyond, ensuring our offering remains at the cutting edge of the industry.

Key Responsibilities

• Departmental Leadership: Lead and develop the Paid Media team, providing coaching, 1:1s, performance appraisals, and clear career progression pathways.
• Strategic Ownership: Define and evolve the overarching paid media strategy across all major and emerging platforms.
• Commercial Management: Monitor departmental profitability, staff utilization, and operational efficiency across all accounts.
• Client Growth: Translate complex business goals into actionable, data-led strategies and support new business pitches and high-level upselling opportunities.
• Operational Excellence: Establish and uphold "gold-standard" processes for campaign architecture, optimization, and reporting.
• Innovation: Drive a culture of continuous testing, leveraging new platform betas, and fostering strategic industry partnerships.

What Success Looks Like

• A High-Performing Team: A motivated, mentored department that consistently hits performance targets and professional development milestones.
• Proven ROI: Consistently strong campaign performance that aligns directly with client KPIs and overarching business objectives.
• Commercial Health: Clear visibility across account margins, ensuring a healthy balance between client results and agency profitability.
• Strategic Influence: Exceptional communication with internal stakeholders and clients, presenting complex insights as confident, high-level recommendations.

Your Profile

• Experience: 5+ years in Paid Media, with a proven track record of leading teams and managing large-scale budgets.
• Strategic Depth: Deep technical expertise in Google Ads, Meta Ads, Bing, YouTube, and TikTok, paired with a high-level understanding of performance marketing trends.
• Commercial Acumen: Ability to analyze data not just for performance, but for departmental growth and efficiency.
• Agency Pedigree: Experience within an agency environment is highly desirable; you must be comfortable managing multiple priorities in a fast-paced setting.
• Leadership Style: A collaborative mindset with the ability to present confidently to C-suite stakeholders and mentor junior talent simultaneously.