Social networks, XING, LINKEDIN, Facebook, etc. can lead to leads in a very targeted manner. Here you can find out what you can do and how.

For this event, Institut für Verkauf und Marketing, IVM, takes on the role of trainer and moderator during the 1-day workshop in order to explore the logic of advertisements in social networks together with you and to provide you with key figures and KPIs on the way to personalized and qualified leads.

• Quantitative and qualitative indicators of internet traffic
• Goals by campaign
• Objectives of a monetary and non-monetary nature
• Refinancing and break-even point of a marketing campaign
• Key figures in communication with management
• Company profile & media advertising activities
• Events and social advertising
• Identification of the target group
• Integration of search functions and keywords into the ad
• Monthly and Daily Budget Metrics
  • Cost per lead
  • Cost per personalized lead
  • Cost per click
  • Cost per conversion
• XING, Facebook and LinkedIn and much more

Date: Multiple Thursdays

Time: 09:00

Sign up here.